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Advertising

IP-data based revenue generating networks often book most if not all of their revenue from direct end-user generation mechanisms such as charging for access and premium services. Indirect revenue generation from sources such as advertising represent a tremendous untapped resource.

Contemporary profitable RGNs will incorporate advertising as part of a multifaceted revenue strategy. RGNs that focus on direct revenue generation can use advertising as a revenue supplement. Entirely new RGN business models may also be facilitated through advanced advertising delivery mechanisms.

The rXg integrates several advertising delivery mechanisms including but not limited to:

  • pervasive web page advertising injection through HTML payload rewriting
  • forced periodic advertising impression through interstitial redirection
  • pre and post authentication advertising through a captive portal

Learn more about advertising injection via HTML payload rewriting.

Learn more about forced periodic advertising impression through interstitial redirection.