IP-data based revenue generating networks often book most if not all of their revenue from direct end-user generation mechanisms such as charging for access and premium services. Indirect revenue generation from sources such as advertising represent a tremendous untapped resource.
Contemporary profitable RGNs will incorporate advertising as part of a multifaceted revenue strategy. RGNs that focus on direct revenue generation can use advertising as a revenue supplement. Entirely new RGN business models may also be facilitated through advanced advertising delivery mechanisms.
The rXg integrates several advertising delivery mechanisms including but not limited to:
- pervasive web page advertising injection through HTML payload rewriting
- forced periodic advertising impression through interstitial redirection
- pre and post authentication advertising through a captive portal